Un blog e un libro su come i governi usano i social media per comunicare con i cittadini

 - Un blog e un libro su come i governi usano i social media per comunicare con i cittadini

La mappa interattiva dei viaggi del Segretario Clinton

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Oltre 830 mila miglia percorse in tutto il mondo e piú di 90 Paesi visitati. Il Segretario di Stato Hillary Clinton, campionessa della diplomazia digitale, non si é risparmiata nei primi tre anni del suo mandato e vuole dimostrare che, al di là dei social media, gli incontri e le strette di mano rimangono i capisaldi dell’arte diplomatica.

 

interactive travel map

La mappa interattiva realizzata dal Dipartimento di Stato

 

Per raccontare il Segretario globetrotter, il Dipartimento di Stato ha appena realizzato una mappa interattiva che raccoglie tutte le tappe dei suoi viaggi, condite da agenda degli incontri, video, foto e discorsi della Clinton.

Un percorso multimediale che dal Medio Oriente alla Cina, dall’Europa all’Africa, racconta il grande viaggio dell’amministrazione americana in questa turbolenta fase geopolitica.

La diplomazia digitale secondo Alec Ross

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Ecco lo Storify dell’interessante briefing sulla diplomazia digitale che Alec Ross, Senior Advisor del Dipartimento di Stato per l’Innovazione, ha tenuto oggi, martedì 26 giugno, a Bruxelles.

 

Digital Diplomacy Briefing with Alec Ross #digdip21

Storified by Antonio Deruda · Tue, Jun 26 2012 09:59:01

RT @US2EU: Thanks for all your tweets! Event at #epc has concluded but let’s continue conversation on #digdip21 with @alecjross and @eu_eeas !StateDept
RT @US2EU: @AlecJRoss: The internet is as good for listening and discussion as it is for talking. #digdip21StateDept
RT @US2EU: @AlecJRoss: @StateDept working to harness the power of connectivity for good through 21st century statecraft. #digdip21StateDept
RT @US2EU: @StateDept @AlecJRoss about to start speaking at EPC #digdip21. Very excited to hear his insights on 21st century statecraft!TJ Chilly Willy
RT @US2EU: @StateDept @AlecJRoss about to start speaking at EPC #digdip21. Very excited to hear his insights on 21st century statecraft!StateDept
at #digdip21: Daniel Korski: biggest mistake using social media in foreign policy is not to laugh mistakes off. #eu_eeas @AlecJRossPaul Geitner
RT @USNATO: Happening in #Brussels today, talking about digital diplomacy w/ @alecjross. #digdip21NeoGeo ☼
RT @USNATO: "Massive shift in power facilitated by info tech–web, social, etc"– @alecjross #digdip21NeoGeo ☼
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!nicholas z
RT @USNATO: @alecjross: "Connective #technology didn’t make the revolution, they were just a tool" #digdip21 #socialmedia @US2EU http://pic.twitter.com/yUpSInUDNeoGeo ☼
RT @DavidJTunney: More on the "No Disconnect Strategy" http://bit.ly/uVZtTZ #digdip21Aurélie Valtat
At #digdip21 @AlecJRoss ‘saying we embrace risk taking does not mean we condone stupidity’ #eu_eeasPaul Geitner
At #digdip21 in Brussels: @AlecJRoss: Using #socialmedia a risky business. Most mistakes are made when people are angry #eu_eeasPaul Geitner
RT @USNATO: "When it comes to #socialmedia, it’s as good for litsening as talking."- @AlecJRoss #PowerofTechnology #digdip21NeoGeo ☼
RT @jarrettreckse: @AlecJRoss at #digdip21 #brussels: ’21st century is a terrible time to be a control freak’. info-sharing is power. hoarding so last centuryJenn Gustetic
Thanks for all your tweets! Event at #epc has concluded but let’s continue conversation on #digdip21 with @alecjross and @eu_eeas !US Mission to the EU
More on the "No Disconnect Strategy" http://bit.ly/uVZtTZ #digdip21David Tunney
RT @USAmbEU: RT: @US2EU @AlecJRoss: Connection technologies disrupt power structures, let people contradict govt lines… #digdip21NeoGeo ☼
RT @US2EU @AlecJRoss: @StateDept supports dvlpmnt of tech that allows ppl to exercise freedom of speech & remain safe… #digdip21William Kennard
RT @US2EU: Q&A at #digdip21 conference has started! Tweet your questions on digital diplomacy to our speakers @alecjross and @eu_eeasNeoGeo ☼
My good friend @StateDept @AlecJRoss is speaking on amazing digital diplomacy devpments at Bxls EPC event now w @eu_eeas D. Korski #digdip21William Kennard
.@AlecJRoss: @StateDept supports dvlpmnt of tech that allows ppl to exercise freedom of speech and remain safe while doing so #digdip21US Mission to the EU
@avaltat @US2EU @AlecJRoss @eu_eeas Training’s important in the use of #socialmedia but so is 2b able to listen to all out there #digdip21Andreas Sandre
#digdip21 Tor is example of #darknet which helps circumvent national firewalls & blockades. Also leads to hidden networks for pedophilia.Bram
Social media within the EU and outside the EU through EEAS action, different auduences, a different approach? #digdip21Megan Kenna
New comparison maps of govts on #digitaldiplomacy use can b found at http://ediplomacy.afp.com #digdip21Jarrett Reckseidler
@Brusselsness @AlecJRoss #digdip21 Don’t tweet when angry!" Hm- a bit like saying "don’t call ex-boyfriends when drunk". Kind of obvious.:-)Teresa Küchler
RT @USAmbEU @US2EU: @AlecJRoss: @StateDept working to harness the power of connectivity for good through 21st century statecraft. #digdip21Andreas Sandre
RT @US2EU @AlecJRoss: @StateDept working to harness the power of connectivity for good through 21st century statecraft. #digdip21William Kennard
Couldn’t agree more with @avaltat re trusting staff on #socialmedia #digdip21 +how to get leaders to participate themselves?initial tweets?Katie Owens
Daniel Korski – would be good to have a look at which #EU member states do digital diplomacy most effectively #digdip21David Tunney
RT: @US2EU @AlecJRoss: Connection technologies disrupt power structures, let people contradict govt lines… #digdip21William Kennard
@alecjross at #digdip21 in BXL: what is right balance b/w open & closed info. while confidentiality has place, default setting should b openJarrett Reckseidler
RT @avaltat: #digdip21 as start #eu leaders need to trust their staff and leverage civil servants presence on #socialmedia to embrace #gov20 #ediplomacyLaura Shields
#Ashton Advisor Korski: we have yet to persuade senior decisionmakers to find ways to engage in two-way dialogue. @eu_eeas #digdip21US Mission to the EU
#digdip21 as start #eu leaders need to trust their staff and leverage civil servants presence on #socialmedia to embrace #gov20 #ediplomacyAurélie Valtat
RT @US2EU: @AlecJRoss: are u going to embrace empowerment of your citizens that comes w connectivity or are u going to fight it? #digdip21William Kennard
RT @brendanhodgson: Hilary + State Dept were willing to take risks (+ encouraged to do so) @AlecJRoss #digdip21. That is the difference between relevance + spinAurélie Valtat
I do not believe in hyper transparency.. it is naive to think everything can be done in full view of the public @AlecJRoss #digdip21Méabh
#digdip21 interesting discussion. But which eu states are best at DD?flexilateralist
Or not trained RT @US2EU: .@AlecJRoss: Using #socialmedia a risky business. Most mistakes are made when people are angry #digdip21 @eu_eeas”Aurélie Valtat
My good friend @StateDept @AlecJRoss is speaking on amazing digital diplomacy devpments at Bxls EPC event now w @eu_eeas D. Korski #digdip21William Kennard
Q for @AlecJRoss and D Korski: how get round leaders’ nerves re letting ppl speak/tweet without approving every word in advance? #digdip21Susanne Connolly
RT @YeniDiplomasi: @EYIF @eupolcen @alexmahlerhaug You’ve been quoted in my #Storify story "#digdip21" http://sfy.co/l0D9EYIF.EU
RT @YeniDiplomasi: #digdip21 http://sfy.co/l0D9 #storify #digdip21 #epcHalil İbrahim İzgi
RT @US2EU: Q&A at #digdip21 conference has started! Tweet your questions on digital diplomacy to our speakers @alecjross and @eu_eeasAurélie Valtat
This tweet wall is faster than my service provider. #Brusselsproblems #digdip21Megan Kenna
. #digdip21 use common sense ! Do not tweet things you would not tell to ppl in front of you , no ?Corinne W
My good friend @StateDept @AlecJRoss is speaking on amazing digital diplomacy devpments at Bxls EPC event now w @eu_eeas D. Korski #digdip21William Kennard
RT @US2EU: Q&A at #digdip21 conference has started! Tweet your questions on digital diplomacy to our speakers @alecjross and @eu_eeasDemocracy Challenge
@EYIF @eupolcen @alexmahlerhaug You’ve been quoted in my #Storify story "#digdip21" http://sfy.co/l0D9Yeni Diplomasi
@andreas212nyc @USAandEurope @geekeconomist @USAmbEU @Kaleagasi You’ve been quoted in my #Storify story "#digdip21" http://sfy.co/l0D9Yeni Diplomasi
@Digital @StateDept @oprah @AlecJRoss @LuciferTheEvil You’ve been quoted in my #Storify story "#digdip21" http://sfy.co/l0D9Yeni Diplomasi
@USAenFrancais @MsWZ @menteb @hajduspox @SWE_EUpress You’ve been quoted in my #Storify story "#digdip21" http://sfy.co/l0D9Yeni Diplomasi
@Marcvanderham @ktowens @Thefashioncloud @Elena2020 @DavidJTunney You’ve been quoted in my #Storify story "#digdip21" http://sfy.co/l0D9Yeni Diplomasi
@Silventoinen @IdeaGov @Kamiyamay @Littledwaynee You’ve been quoted in my #Storify story "#digdip21" http://sfy.co/l0D9Yeni Diplomasi
@Eurocentrique @US2EU @OlafDeussen @megankenna @brendanhodgson You’ve been quoted in my #Storify story "#digdip21" http://sfy.co/l0D9Yeni Diplomasi
@sdconnolly @softpowerTR @eu_eeas @CocoDeBrux @Brusselsness You’ve been quoted in my #Storify story "#digdip21" http://sfy.co/l0D9Yeni Diplomasi
#digdip21 http://sfy.co/l0D9 #storify #digdip21 #epcYeni Diplomasi
Q&A at #digdip21 conference has started! Tweet your questions on digital diplomacy to our speakers @alecjross and @eu_eeasUS Mission to the EU
RT @US2EU: .@AlecJRoss: Using #socialmedia a risky business. Most mistakes are made when people are angry #digdip21 @eu_eeasDemocracy Challenge
At #digdip21. Great words of advice from @AlecJRoss: don’t tweet in anger; if in doubt don’t tweetSusanne Connolly
My good friend @StateDept @AlecJRoss is speaking on amazing digital diplomacy devpments at Bxls EPC event now w @eu_eeas D. Korski #digdip21William Kennard
.@AlecJRoss: Using #socialmedia a risky business. Most mistakes are made when people are angry #digdip21 @eu_eeasUS Mission to the EU
Hilary + State Dept were willing to take risks (+ encouraged to do so) @AlecJRoss #digdip21. That is the difference between relevance + spinbrendanhodgson
Don’t tweet when you are angry! @AlecJRoss offers some advice to ambassadors & government ministers @ #digdip21Méabh
#digdip21 how does EU helps facilitate ppl access infrastructure and capabilities but not only in africa ! EU countries need it as well !Corinne W
EEAS #Ashton advisor Daniel Korski – challenge is how to launch a dialogue and empower others to seize digital opportunities #digdip21EU External Action
“@USNATO: "Massive shift in power facilitated by info tech–web, social, etc"– @alecjross #digdip21” #digitaldiplomacypublic diplomacy tr
#digdip21 with @AlecJRoss. European response from Daniel Korski at @eu_eeas: challenge=how move from 1-sided comms to dialogue?Susanne Connolly
Korski: how do we move from 1-sided coms to a dialogue? @AlecJRoss #digdip21…let’s add: one that is informed, relevant, actionablebrendanhodgson
Don’t forget – don’t start your tweet with a mention. Put a full stop/period first so it will show to your followers. :) #digdip21Megan Kenna
Digital Diplomacy in 21th century? #Ashton @eu_eeas Special Advisor D. Korski w/ @AlecJRoss @ #EPC #digdip21 http://pic.twitter.com/z5YCDIeJOlaf Deussen
@AlecJRoss: #socialmedia requires willingness to open up, engage w people who normally don’t get chance to talk to govt officials #digdip21US Mission to the EU
RT @USNATO: Happening in #Brussels today, talking about digital diplomacy w/ @alecjross. #digdip21TJ Chilly Willy
Lost on many RT @usnato: "When it comes to #socialmedia, it’s as good for litsening as talking."- @AlecJRoss #PowerofTechnology #digdip21Justin Breitfelder
Dan Korski… Um, is monitor-y a word? @AlecJRoss #digdip21brendanhodgson
RT @USNATO: "You can wipe off a name from the #internet but not 6 million citizens & 20 million messages." –@alecjross #digdip21 #socialmediaAnderzoid
In a world of 7 bln ppl, 5 bln mobile phones, adaptability to change will be key #digdip21 @alecjrossAlia Papageorgiou
@alecjross #digdip21 showing us how to walk &talk @oprah style for his presentation. bout to delve into #digitaldiplomacy and politics 2.0Alia Papageorgiou
@AlecJRoss & #Ashton special advisor Daniel Korski briefing us on Digital&Diplomacy @ #epc #digdip21 c/@US2EU @EU_eeas http://pic.twitter.com/ahuL6Xu1Olaf Deussen
Dan Korski on monitoring… From survellance (top down) to Sous-veilllance (bottom up) – in both, where is line drawn? @AlecJRoss #digdip21brendanhodgson
Is Daniel Korski on twitter? Anyone have a hash tag? #digdip21Megan Kenna
My good friend @StateDept @AlecJRoss is speaking on amazing digital diplomacy devpments at Bxls EPC event now w @eu_eeas D. Korski #digdip21William Kennard
@eu_eeas Special Advisor for Communication D. Korski speaking now at EPC #digdip21US Mission to the EU
RT @eu_eeas: @AlecJRoss speech at epc – US created reverse work experience where digital savvy students help US diplomats #digdip21laura tuononen
RT @USNATO: "When it comes to #socialmedia, it’s as good for litsening as talking."- @AlecJRoss #PowerofTechnology #digdip21Alan W. Silberberg
RT @jarrettreckse: @AlecJRoss at #digdip21 #brussels: ’21st century is a terrible time to be a control freak’. info-sharing is power. hoarding so last centuryAlan W. Silberberg
Great presentation by @AlecJRoss at #digdip21 http://pic.twitter.com/9R01ZuzOmicosmin
RT @US2EU: @AlecJRoss: @StateDept working to harness the power of connectivity for good through 21st century statecraft. #digdip21U.S. Embassy KL
@AlecJRoss at #digdip21 #brussels: ’21st century is a terrible time to be a control freak’. info-sharing is power. hoarding so last centuryJarrett Reckseidler
"You only have one mouth, but two ears."@AlecJRoss just turned into my mother! #digdip21 #digitaldiplomacy much like trad diplomacyJennifer Baker
RT @US2EU: @AlecJRoss: The internet is as good for listening and discussion as it is for talking. #digdip21U.S. Embassy KL
"When it comes to #socialmedia, it’s as good for litsening as talking."- @AlecJRoss #PowerofTechnology #digdip21US Mission to NATO
RT @US2EU: A view of the #digdip21 event at #epc with @alecjross and @eu_eeas: http://ow.ly/i/IWK2Susanne Connolly
@AlecJRoss: The internet is as good for listening and discussion as it is for talking. #digdip21US Mission to the EU
@AlecJRoss speech at epc – US created reverse work experience where digital savvy students help US diplomats #digdip21EU External Action
Sad to have missed @AlecJRoss & #Ashton special advisor Daniel Korski at Digital Diplomacy briefing with #epc & @US2EU #digdip21.laura tuononen
A view of the #digdip21 event at #epc with @alecjross and @eu_eeas: http://ow.ly/i/IWK2US Mission to the EU
@AlecJRoss: @StateDept working to harness the power of connectivity for good through 21st century statecraft. #digdip21US Mission to the EU
Now on to Wikileaks at #digdip21 where many Brussels institutions are featured, for better or worse.Megan Kenna
Shifting nature of power and capabilities to citizens can work for and against our interests, @AlecJRoss #digdip21 #powertothepeopleMéabh
RT @USNATO: "You can wipe off a name from the #internet but not 6 million citizens & 20 million messages." –@alecjross #digdip21 #socialmediaSanna Silventoinen
Good use of #storytelling by @AlecJRoss – a compelling way to package messages #digdip21 #epcLaura Shields
My good friend @StateDept @AlecJRoss is speaking on amazing digital diplomacy devpments at Bxls EPC event now w @eu_eeas D. Korski #digdip21William Kennard
In absence of control, how should governments and leaders respond? @AlecJRoss #digdip21brendanhodgson
"You can wipe off a name from the #internet but not 6 million citizens & 20 million messages." –@alecjross #digdip21 #socialmediaUS Mission to NATO
@AlecJRoss: are you going to embrace the empowerment of your citizens that comes with connectivity or are you going to fight it? #digdip21US Mission to the EU
Talk turns to SOPA… Self-organized networks disrupted bill – but was this an empowered and informed minority? @AlecJRoss #digdip21brendanhodgson
@AlecJRoss: Connection technologies disrupt power structures, let people contradict govt lines, facilitate leaderless revolutions #digdip21US Mission to the EU
#digdip21 How will the US/Euro promote freedom of movement/expression" when govs like Egypt request Vodaphone to halt service. #incentives?David
US Mission to NATO@USNATO "Massive shift in power facilitated by info tech–web, social, etc"– @alecjross #digdip21Kamiya
@alecjross: "Connective #technology didn’t make the revolution, they were just a tool" #digdip21 #socialmedia @US2EU http://pic.twitter.com/yUpSInUDUS Mission to NATO
Very measured take by @alecjross on power and limitations of social media in fostering civic participation #digdip21 #epcLaura Shields
Social media lends a ‘leaderlessness’ to revolution. Not sure I agree – many more nodes of activity but faces emerged @AlecJRoss #digdip21brendanhodgson
Leaderless revolutions in the Arab Spring, similar to Time’s Man of the Year in 2006, "You". #digdip21Megan Kenna
RT @DavidJTunney: @AlecJRoss – massive geo-political shift taking place – from hierarchies to citizens and networks #digdip21 #epcmicosmin
Brilliant that #digitaldiplomacy debate has made it to #brussels #eu @eu_eeas with @alecjross at #epc hosted #digdip21 conferenceJarrett Reckseidler
@AlecJRoss is in Brussels today talking @Digital Diplomacy #epc @US2EU #digdip21Méabh
RT “@megankenna: "This is not about technology, this is about foreign policy" #digdip21” http://pic.twitter.com/1yp6L2pKToni Brown
@StateDept @AlecJRoss: Easy participation and fast movement in the Arab Spring was facilitated by open social media platforms #digdip21US Mission to the EU
Cool! "@USNATO: Happening in #Brussels today, talking about digital diplomacy w/ @alecjross. #digdip21"Alan W. Silberberg
Alec Ross: Valta siirtyy perinteisiltä hierarkioilta kansalaisten verkostoille uusien viestintävälineiden avulla #DigDip21Sanna Silventoinen
Social technologies accelerated revolution – were not the catalysts @AlecJRoss #digdip21brendanhodgson
RT @USNATO: "Massive shift in power facilitated by info tech–web, social, etc"– @alecjross #digdip21Sabena Siddiqi
My good friend @StateDept @AlecJRoss is speaking on amazing digital diplomacy devpments at Bxls EPC event now w @eu_eeas D. Korski #digdip21William Kennard
RT @USNATO: "Massive shift in power facilitated by info tech–web, social, etc"– @alecjross #digdip21Sabena Siddiqi
"Massive shift in power facilitated by info tech–web, social, etc"– @alecjross #digdip21US Mission to NATO
Shift in geopolitical power from hierarchies to citizens and networks @AlecJRoss #digdip21brendanhodgson
@AlecJRoss – massive geo-political shift taking place – from hierarchies to citizens and networks #digdip21 #epcDavid Tunney
RT @USNATO: Happening in #Brussels today, talking about digital diplomacy w/ @alecjross. #digdip21Lira Kajumova
"This is not about technology, this is about foreign policy" #digdip21Megan Kenna
Happening in #Brussels today, talking about digital diplomacy w/ @alecjross. #digdip21US Mission to NATO
#Digitaldiplomacy for the 21st century – A transatlantic perspective: policy briefing in BxL w/ @AlecJRoss Follow the hashtag #digdip21Elena
Let the learning begin – the two "wizz kids" of 21st century statecraft #digdip21 @AlecJRoss and Daniel korskiToni Brown
At #digdip21 lots of familiar faces but let’s hope for new ideas http://pic.twitter.com/pJcIssGLKatie Owens
At EPC #digdip21 event on Digital Diplomacy with presentation by @AlecJRoss. Daniel Korski of @EU_EEAS responds. http://pic.twitter.com/RVBvoxCVMarc van der Ham
@StateDept @AlecJRoss about to start speaking at EPC #digdip21. Very excited to hear his insights on 21st century statecraft!US Mission to the EU
Looking fwd to @AlecJRoss talk on 21st century statecraft #digdip21brendanhodgson
#digdip21. today’s op-ed by NYT judy dempsey on the #eu @eu_eeas and the new EU #HumanRights Strategy: http://nyti.ms/AwyJGgJarrett Reckseidler
Don’t miss your chance to tweet during EPC conference w @StateDept @AlecJRoss and @eu_eeas. Make your voice heard. Hashtag is #digdip21.US Mission to the EU
@AlecJRoss & #Ashton special advisor Daniel Korski about to start Digital Diplomacy briefing with #epc & @US2EU #digdip21EU External Action
Attending #digdip21 hope to learn interesting tips to apply to innovation in ehealth !Corinne W
At Digital Diplomacy briefing w @AlecJRoss and @eu_eeas #digdip21Sweden EU
Attending #digdip21 event at #epc eu featuring @AlecJRoss . Look forward to it!Jarrett Reckseidler
attending #digdip21David
My good friend @StateDept @AlecJRoss is speaking on amazing digital diplomacy devpments at Bxls EPC event now w @eu_eeas D. Korski #digdip21William Kennard
#Barroso just talked about the need to create ownership of #eu among europeans at EPC. I wonder if part of the solution lies in #digdip21Hajdú Márton
How does this twitter thing work exactly? #digdip21Bram
Attending #digdip21 event with @AlecJRossmicosmin
@alexmahlerhaug are you coming? There is a live tweet wall. This is big for Brussels. #digdip21Megan Kenna
Just arrived at today’s event #digdip21 with @AlecJRossToni Brown
#digdip21@US2EU @alecjross ::waves from DC:: Hi everyone!MsWZ
We’ve got the twitter wall up and running for #digdip21 event with @alecjross – looking forward to seeing your tweets! http://ow.ly/i/IWk7US Mission to the EU
Dites-nous! Qu’est-ce que la diplomatie numérique signifie pour vous en Europe? #digdip21USA en Français
RT @US2EU RT @USAandEurope wants to hear from you: What does digital diplomacy mean to you in Europe? use #digdip21 #eDiplomacyPD_Dan
Check 21stCenturyStatecraft http://www.state.gov/statecraft/overview/index.htm Beyond gov-to-gov comm, leverage #innovation, people of our interconnected world. #digdip21US Mission to the EU
Check later photo of @StateDept #SecClinton Senior Advisor for #innovation @AlecJRoss w @USAmbEU. But first get ready for EPC #digdip21 2PM!US Mission to the EU
Today has so many of my favorites: digital diplomacy, an event at the EPC (defunct handle @eupolcen ), @eu_eeas and @Alecjross #digdip21Megan Kenna
RT @USAmbEU: Glad to welcome @AlecJRoss @US2EU. @StateDept rethinking diplomacy to meet 21st century challenges. #innovation #digdip21US Mission to the EU
RT @US2EU: .@AlecJRoss in Bxl heading now to @eu_eeas for meeting w/ key #EEAS advisors, before taking part to EPC conf #digdip21 starting 2PM!US-EuropeanMediaHub
RT @US2EU: Do not miss @AlecJRoss and @eu_eeas D. Korski at EPC conference today 2PM. Looking fwd to hear from you! Hashtag is #digdip21US-EuropeanMediaHub
RT @USAandEurope wants to hear from you: What does digital diplomacy mean to you in Europe? use #digdip21 #eDiplomacyUS Mission to the EU
RT @US2EU: .@AlecJRoss in Bxl heading now to @eu_eeas for meeting w/ key #EEAS advisors, before taking part to EPC conf #digdip21 starting 2PM!USA en Français
RT @USAandEurope wants to hear from you: What are the biggest barriers to #innovation in Europe? Share your view w/ us, use #digdip21US Mission to the EU
RT @USAandEurope wants to hear from you: Has technology increased engagement btw govt and citizens? use #digdip21US Mission to the EU
.@AlecJRoss in Bxl heading now to @eu_eeas for meeting w/ key #EEAS advisors, before taking part to EPC conf #digdip21 starting 2PM!US Mission to the EU
My good friend @StateDept @AlecJRoss is speaking on amazing digital diplomacy devpments at Bxls EPC event now w @eu_eeas D. Korski #digdip21William Kennard
Do not miss @AlecJRoss and @eu_eeas D. Korski at EPC conference today 2PM. Looking fwd to hear from you! Hashtag is #digdip21US Mission to the EU
Beyond gov-to-gov comm & leverage #innovation, people of our interconnected world. Go 21st Century Statecraft http://www.state.gov/statecraft/overview/index.htm #digdip21US Mission to the EU
RT @USAenFrancais: Qu’est-ce que la diplomatie numérique signifie pour vous en Europe? #digdip21U.S. Embassy France
EPC Policy Briefing in Bxl w/ @AlecJRoss and @eu_eeas D. Korski starting 2pm today. Looking fwd to hear from you! Hashtag is #digdip21US Mission to the EU
RT @US2EU: We invite u to LIVE tweet from #EPC conf. w/ @statedept @AlecJRoss and @eu_eeas D. Korski using hashtag #digdip21! Starts 2PM Bxl time todayFARES EL AROUI
#SecClinton Senior Advisor for #innovation @AlecJRoss for meetings @eu_eeas this morning in Brussels before heading to EPC conf #digdip21!US Mission to the EU
Stoked that @AlecJRoss is in Brussels to spread the #digitaldiplomacy word to #eu #eeas #epc friends @US2EU @eu_eeas #digdip21Jarrett Reckseidler
RT @US2EU: We invite u to LIVE tweet from #EPC conf. w/ @statedept @AlecJRoss and @eu_eeas D. Korski using hashtag #digdip21! Starts 2PM Bxl time todayUS-EuropeanMediaHub
Looking forward to the briefing! /SH @US2EU @AlecJRoss @eu_eeas #digdip21Sweden EU
We invite u to LIVE tweet from #EPC conf. w/ @statedept @AlecJRoss and @eu_eeas D. Korski using hashtag #digdip21! Starts 2PM Bxl time todayUS Mission to the EU
.@AlecJRoss at EPC Policy Briefing today on Digital diplomacy for the 21st century – A transatl perspective. Hashtag is #digdip21 @eu_eeasUS Mission to the EU
RT @DavidJTunney @AlecJRoss public lecture "Digital diplomacy for the 21st century – A transatlantic perspective" at EPC at 1400 #digdip21US Mission to the EU
RT @eu_eeas: @AlecJRoss Speech @ EPC "Digital diplomacy for 21st C – A transatlantic perspective" with EEAS’ Daniel Korski #digdip21 http://bit.ly/eUsaoKUS Mission to the EU
@AlecJRoss Speech @ EPC "Digital diplomacy for 21st C – A transatlantic perspective" with EEAS’ Daniel Korski #digdip21 http://bit.ly/eUsaoKEU External Action
@AlecJRoss public lecture "Digital diplomacy for the 21st century – A transatlantic perspective" at EPC at 1400 – follow it at #digdip21David Tunney
RT @US2EU: @AlecJRoss, #SecClinton Senior Advisor for #Innovation in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!Alia Papageorgiou
RT @US2EU: @AlecJRoss, #SecClinton Senior Advisor for #Innovation in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!Посольство США в РФ
RT @US2EU: @AlecJRoss, #SecClinton Senior Advisor for #Innovation in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!ぱっかーど デーモン君派ですよ
RT @US2EU: June 26-27 @AlecJRoss, #SecClinton Senior Advisor for #Innovation is in Bxl for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!EYIF.EU
RT @US2EU: June 26-27 @AlecJRoss, #SecClinton Senior Advisor for #Innovation is in Bxl for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!Matteo Laruffa
My good friend @StateDept @AlecJRoss is speaking on amazing digital diplomacy devpments at Bxls EPC event now w @eu_eeas D. Korski #digdip21William Kennard
.@AlecJRoss at EPC Policy Briefing 06/26 on Digital diplomacy for the 21st century – A transatl perspective. Hashtag is #digdip21 @eu_eeasUS Mission to the EU
June 26-27 @AlecJRoss, #SecClinton Senior Advisor for #Innovation is in Bxl for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!US Mission to the EU
Interesting & promising debate ► "@USAandEurope: wants to hear from you: What does digital diplomacy mean to you in Europe? use #digdip21"Bahadir Kaleagasi
Glad to welcome @AlecJRoss @US2EU tomorrow. @StateDept rethinking diplomacy to meet 21st century challenges. #innovation #digdip21William Kennard
@US2EU @USAandEurope Biggest barrier: fear of change! To be short… #innovation #digdip21 #twiplomacyCarmela Asero
RT @US2EU: Tomor we invite u to LIVE tweet from EPC conf. w/ @statedept @AlecJRoss and @eu_eeas D. Korski using hashtag #digdip21! Starts 2PM bxl timeBridget Bosch
RT @US2EU: StayTuned for EPC #digdip21 w/ @StateDept #SecClinton Senior Advisor for #innovation @AlecJRoss & @eu_eeas Special Advisor on Comm D. KorskiVFW Post 2866
RT @US2EU: Tomor we invite u to LIVE tweet from EPC conf. w/ @statedept @AlecJRoss and @eu_eeas D. Korski using hashtag #digdip21! Starts 2PM bxl timeNicholas Michael
Tomor we invite u to LIVE tweet from EPC conf. w/ @statedept @AlecJRoss and @eu_eeas D. Korski using hashtag #digdip21! Starts 2PM bxl timeUS Mission to the EU
RT @US2EU: StayTuned for EPC #digdip21 w/ @StateDept #SecClinton Senior Advisor for #innovation @AlecJRoss & @eu_eeas Special Advisor on Comm D. KorskiDr. Elizabeth Ismael
RT @US2EU: StayTuned for EPC #digdip21 w/ @StateDept #SecClinton Senior Advisor for #innovation @AlecJRoss & @eu_eeas Special Advisor on Comm D. KorskiBridget Bosch
RT @US2EU: StayTuned for EPC #digdip21 w/ @StateDept #SecClinton Senior Advisor for #innovation @AlecJRoss & @eu_eeas Special Advisor on Comm D. KorskiStateDept
StayTuned for EPC #digdip21 w/ @StateDept #SecClinton Senior Advisor for #innovation @AlecJRoss & @eu_eeas Special Advisor on Comm D. KorskiUS Mission to the EU
Looking fwd to thoughtful talks btw @AlecJRoss & @eu_eeas Special Advisor on Communication D. Korski @ EPC #digdip21 http://www.epc.eu/calendar.phpUS Mission to the EU
RT @USAandEurope wants to hear from you: What does digital diplomacy mean to you in Europe? use #digdip21US Mission to the EU
RT @USAandEurope wants to hear from you: Has technology increased engagement between govt and citizens? use #digdip21US Mission to the EU
RT @US2EU: RT @USAandEurope wants to hear from you: What are the biggest barriers to #innovation in Europe? use #digdip21Alia Papageorgiou
RT @USAandEurope wants to hear from you: What are the biggest barriers to #innovation in Europe? use #digdip21US Mission to the EU
Qu’est-ce que la diplomatie numérique signifie pour vous en Europe? #digdip21USA en Français
What does digital diplomacy mean to you in Europe? #digdip21US-EuropeanMediaHub
My good friend @StateDept @AlecJRoss is speaking on amazing digital diplomacy devpments at Bxls EPC event now w @eu_eeas D. Korski #digdip21William Kennard
RT @andreas212nyc: .@AlecJRoss, #SecClinton Senior Advisor for #Innovation in Brussels Jun26-27 for @eu_eeas meetings, #digdip21, @EYIF #UNconv12 via @US2EUEYIF.EU
.@AlecJRoss, #SecClinton Senior Advisor for #Innovation in Brussels Jun26-27 for @eu_eeas meetings, #digdip21, @EYIF #UNconv12 via @US2EUAndreas Sandre
RT @US2EU: @AlecJRoss, #SecClinton Senior Advisor for #Innovation in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!Dr. Elizabeth Ismael
@LuciferTheEvil @US2EU @AlecJRoss @eu_eeas @EYIF @StateDept #SecClinton #Innovation #digdip21 #UNconv12 is done.Lucifer The Evil
@US2EU @AlecJRoss @eu_eeas @EYIF @StateDept Smell that Brimstone yet? #SecClinton #Innovation #digdip21 #UNconv12Lucifer The Evil
RT @US2EU: @AlecJRoss, #SecClinton Senior Advisor for #Innovation in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!StateDept
RT @US2EU: @AlecJRoss, #SecClinton Senior Advisor for #Innovation in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!EYIF.EU
@AlecJRoss, #SecClinton Senior Advisor for #Innovation in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!US Mission to the EU
RT @eu_eeas: @AlecJRoss at EPC 14.00 Tues for lecture on "Digital diplomacy for the 21st century" http://bit.ly/eUsaoK ! #DigDip21 #EEAS #US2EU#EMPolicyChat
RT @demsoc: MT @us2eu: #SecClinton Senior Advisor Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & moreEYIF.EU
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 and more!EYIF.EU
RT @eu_eeas: @AlecJRoss at EPC 14.00 Tues for lecture on "Digital diplomacy for the 21st century" http://bit.ly/eUsaoK ! #DigDip21 #EEAS #US2EUUS Mission to the EU
RT @eu_eeas: @AlecJRoss at EPC 14.00 Tues for lecture on "Digital diplomacy for the 21st century" http://bit.ly/eUsaoK ! #DigDip21 #EEAS #US2EUUS-EuropeanMediaHub
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 and more!Carmela Asero
RT @demsoc: MT @us2eu: #SecClinton Senior Advisor Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & moreMichel Filippi
@AlecJRoss at EPC Policy Briefing 06/26 on Digital diplomacy for the 21st century – A transatl perspective. Hashtag is #digdip21 @eu_eeasUS Mission to the EU
MT @us2eu: #SecClinton Senior Advisor Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & moreDemocratic Society
RT @eu_eeas: @AlecJRoss at EPC 14.00 Tues for lecture on "Digital diplomacy for the 21st century" http://bit.ly/eUsaoK ! #DigDip21 #EEAS #US2EUAlia Papageorgiou
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 and more!Alia Papageorgiou
#SecClinton Senior Advisor for #Innovation @AlecJRoss in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 and more!US Mission to the EU
My good friend @StateDept @AlecJRoss is speaking on amazing digital diplomacy devpments at Bxls EPC event now w @eu_eeas D. Korski #digdip21William Kennard
"@eu_eeas:@AlecJRoss at EPC 14.00 Tues for lecture on "Digital diplomacy for the 21st century" http://bit.ly/eUsaoK ! #DigDip21 #EEAS #US2EUMargarita M Elliot
@AlecJRoss at EPC 14.00 Tues for lecture on "Digital diplomacy for the 21st century" http://bit.ly/eUsaoK ! #DigDip21 #EEAS #US2EUEU External Action
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!FARES EL AROUI
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!Bridget Bosch
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!US-EuropeanMediaHub
RT @eu_eeas: @AlecJRoss at EPC Policy Briefing 06/26 on Digital diplomacy for the 21st century – A transatl perspective. Use #digdip21 @US2EUUS-EuropeanMediaHub
RT @eu_eeas: @AlecJRoss at EPC Policy Briefing 06/26 on Digital diplomacy for the 21st century – A transatl perspective. Use #digdip21 @US2EUUS Mission to the EU
RT @US2EU: @AlecJRoss at EPC Policy Briefing 06/26 on Digital diplomacy for the 21st century. Hashtag is #digdip21 @eu_eeasAndrea Macchioni
@AlecJRoss at EPC Policy Briefing 06/26 on Digital diplomacy for the 21st century – A transatl perspective. Use #digdip21 @US2EUEU External Action
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!EYIF.EU
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!Jarrett Reckseidler
#SecClinton Senior Advisor for #Innovation @AlecJRoss in Brussels June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!US Mission to the EU
@AlecJRoss at EPC Policy Briefing 06/26 on Digital diplomacy for the 21st century – A transatl perspective. Use #digdip21 @eu_eeasUS Mission to the EU
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!VFW Post 2866
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!Mina Legnered
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!Maria Dantz
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!EYIF.EU
RT @aferguson11: SecClinton Senior Advisor for #Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!EYIF.EU
RT @osimod: RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 …EYIF.EU
@AlecJRoss at EPC Policy Briefing 06/26 on Digital diplomacy for the 21st century – A transatl perspective. Hashtag is #digdip21 @eu_eeasUS Mission to the EU
My good friend @StateDept @AlecJRoss is speaking on amazing digital diplomacy devpments at Bxls EPC event now w @eu_eeas D. Korski #digdip21William Kennard
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!Annisha Williamson
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 …David Osimo
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!Gilbert Algordo
SecClinton Senior Advisor for #Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!Anthony C.Ferguson
RT @US2EU: #SecClinton Senior Advisor for #Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!StateDept
#SecClinton Senior Advisor for #Innovation @AlecJRoss in Bxl June 26-27 for @eu_eeas meetings, EPC #digdip21, @EYIF #UNconv12 & more!US Mission to the EU

Nasce la mappa interattiva della diplomazia digitale

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L’agenzia di stampa francese AFP ha lanciato oggi un nuovo portale dedicato alla diplomazia digitale che contiene una mappa interattiva di circa 4.000 profili Twitter di capi di stato e di governo, ministri, diplomatici, attivisti politici e organizzazioni di 120 Paesi del mondo. Un progetto ambizioso che testimonia la crescente attenzione verso il fenomeno della cosiddetta e-diplomacy.

 

ediplomacy

Il nuovo portale dedicato all'e-diplomacy

“Sia gli Stati che la società civile stanno utilizzando sempre di più i nuovi strumenti tecnologici per portare avanti gli obiettivi di politica estera e per influenzare l’opinione pubblica. Il nuovo hub apre una finestra in tempo reale su questo mondo e permette all’utente di interagire con esso”. Così il comunicato ufficiale dell’Agence France Press descrive il nuovo portale, diviso in sei capitoli tematici. Una mappa interattiva illustra gli scambi di tweet tra Stati e organizzazioni multilaterali e mette periodicamente in evidenza i cinque #hashtag più citati dai 4.000 account del database, oltre al volume dei messaggi divisi per singolo Paese. Due finestre sono dedicate ad una classifica dell’influenza degli attori internazionali, basata su numero di followers, volume dei retweet e grado di interazione con gli utenti. Una sezione infine mostra le connessioni tra i vari attori internazionali, una rete disegnata in base a “chi-segue-chi”.

Iniziativa degna di nota quella dell’AFP, che si conferma una delle agenzie più all’avanguardia nell’offerta di prodotti multimediali. Se gestito bene, il portale potrà diventare una sorta di mappamondo interattivo per decifrare il nuovo panorama della geopolitica digitale.

Perchè gli ambasciatori usano Twitter?

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Bella iniziativa di @andreas212nyc, appassionato di diplomazia digitale e attento alle nuove dinamiche della comunicazione online. Ha chiesto via Twitter a diversi diplomatici perchè usano il popolare sito di microblogging. Un modo diretto per conoscere meglio le ragioni di una scelta che sta diventando sempre più comune tra le feluche di tutto il mondo. E anche un interessante test per verificare il grado di interazione degli account: se non rispondono che diplomatici digitali sono?

Qui di seguito lo storify con le risposte che sono arrivate e (si spera) arriveranno.

 

Oggi é il Twiplomacy day

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É arrivato il giorno di Twiplomacy, la conferenza organizzata dalla Farnesina a Torino per affrontare il tema della diplomazia digitale. Ci saranno il ministro degli Esteri Giulio Terzi, il direttore della Stampa Mario Calabresi, il sindaco di Torino Piero Fassino, il Senior Advisor for Innovation del Dipartimento di Stato Alec Ross e la blogger tunisina Lina Ben Mhenni. Una buona occasione per fare il punto su un tema sempre piú d’attualità e riflettere su come innovare la comunicazione della Farnesina.

Per saperne di piú sulla diplomazia digitale, potete scaricare gratuitamente l’indice e l’introduzione del mio libro.

 

 

Nasce @FarnesinaPress, l’account Twitter per giornalisti. E non solo.

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A pochi giorni dall’inizio di Twiplomacy, la conferenza che si terrà il 14 giugno a Torino per discutere di diplomazia digitale, il servizio stampa del Ministero degli Esteri ha aperto un account su Twitter, @Farnesinapress, per diffondere notizie sull’attività della Farnesina e delle missioni diplomatiche all’estero.

 

 

L’account affiancherà quello del Ministro Terzi, che in questi mesi si è guadagnato più di 22.000 follower, grazie ad un sapiente uso di messaggi sia in italiano che in inglese. Rispetto a quello del Ministro, il nuovo account coprirà tutta l’attività della Farnesina, avrà un tono più istituzionale, ma dovrà interagire con gli utenti per rispondere tempestivamente a richieste di informazioni, non solo da parte di giornalisti, ma anche della platea più ampia di chi segue la politica estera. Su Twitter, e in generale online, gli interlocutori di riferimento perdono i loro connotati tradizionali. Questo comporterà per il servizio stampa la necessità di dotarsi di un metodo efficace per tenere testa ai ritmi frenetici di Twitter e interagire con un pubblico diverso, che non si presenta necessariamente con il tesserino stampa.

Il caso più eclatante che illustra bene questo nuovo approccio ha visto protagonista un famoso blogger italiano, Filippo Sensi (@nomfup), che nell’ottobre del 2011 chiese via Twitter al portavoce della Cancelliera Merkel se era vero che il leader tedesco si fosse scusata per i sorrisi ironici rivolti all’Italia durante la conferenza stampa congiunta con l’ex Presidente francese Sarkozy, così come riportato dall’allora Presidente del Consiglio Berlusconi. Il portavoce Steffen Seibert negò con fermezza le scuse. Il tweet di replica al blogger italiano fece il giro del mondo, finendo sulle pagine di tutti i principali quotidiani, ed ebbe un‘eco mediatica più vasta di un tradizionale comunicato stampa.

Il nuovo profilo Twitter del servizio stampa guidato da Giuseppe Manzo è un altro passo che testimonia l’attenzione della Farnesina verso la diplomazia digitale. Sarà interessante vedere come evolverà. Per il momento mi permetto di dare un paio di rapidi consigli: aggiungerei contenuti in inglese per la stampa estera e seguirei qualche account.

Un insolito blogger in Vaticano

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“Molti dei miei compatrioti mi hanno chiesto di quali attività si occupasse un ambasciatore presso la Santa Sede. Il mio blog è un mezzo per rispondere a questa legittima domanda e per far luce su quello che molte persone considerano un mondo arcano”.

Così Nigel Baker, ambasciatore britannico presso la Santa Sede, spiega la decisione di aprire un blog per raccontare la sua attivitá. Unico diplomatico accreditato in Vaticano a curare un diario online, Baker é stato intervistato su Vatican Insider, lo spazio del quotidiano La Stampa dedicato alle cronache di Oltretevere, e ha confermato l’attenzione che il Foreign Office di Londra rivolge alla comunicazione sul web dei propri funzionari. “Esiste una vasta rete di diplomatici britannici che curano blog – ha sottolineato Baker – Il Foreign Office li ha appoggiati. Io ho iniziato a tenere un blog quando ero ambasciatore in Bolivia. Desideravo comunicare con i boliviani che non leggevano i giornali o non seguivano gli eventi diplomatici, ma che si servivano dei nuovi mezzi di comunicazione e nutrivano un interesse nei confronti della Gran Bretagna”.

Un’esortazione a sperimentare le nuove vie della comunicazione digitale che viene direttamente dall’alto e che ha spinto molti diplomatici di Sua Maestà ad aprire blog, account su Twitter e pagine Facebook. Il Ministero di Londra ha scelto di coordinare tutte queste iniziative creando un Hub centrale che fornisce assistenza tecnica ai funzionari sul campo, mette a punto le strategie digitali e pubblica in un portale tutti i contributi scritti dai diplomatici impegnati all’estero. Una buona soluzione che nel capitolo del mio libro dedicato all’Italia ho suggerito di adottare per promuovere la nostra diplomazia digitale.

Il caso di Baker é particolarmente interessante per due motivi. Innanzitutto perché i rapporti tra Vaticano e Regno Unito non sono facili (si pensi ad esempio alla questione dell’Irlanda del Nord) e affrontarli sul web é un delicato esercizio diplomatico e di comunicazione. Il secondo motivo é che l’ambiente della Santa Sede é senza dubbio caratterizzato da un alto livello di discrezione che mal si coniuga con le caratteristiche della comunicazione online. Vedremo come verranno accolti i post di Baker, che ha già dimostrato di non avere remore ad affrontare temi caldi come ad esempio la richiesta di maggiore trasparenza nella gestione dello IOR.

La politica di Chavez a colpi di tweet. E di premi per il popolo.

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Una bella casa sull’isola caraibica di Margarita. È il regalo che il Presidente venezuelano Hugo Chavez ha voluto fare alla sua tremilionesima follower su Twitter, Natalia Valdivieso. Una tecnica di marketing aziendale applicata alla diplomazia digitale, con un tocco di populismo sudamericano.

 

 

Chavez è un assiduo utilizzatore di Twitter. Dopo averlo bollato come “uno strumento del terrore”, ne ha rapidamente colto le potenzialità per comunicare con il popolo, trasformandolo in “un’arma che ora anche la rivoluzione deve usare”. Nel libro “Diplomazia Digitale” ho dedicato uno spazio all’account @chavezcandanga (“l’audace Chavez”), perché è un interessante esempio di uso di Twitter sia in chiave di politica interna che estera. Ecco alcuni passaggi tratti dal libro:

Retorica antiamericana e antioccidentale, populismo, autoesaltazione e spirito rivoluzionario. Sono queste le caratteristiche di un account nel quale Chavez ha riversato gli stessi contenuti dei suoi famigerati discorsi fiume. L’uomo che una volta parlò in diretta televisiva per più di otto ore consecutive senza pause, ora lancia i suoi strali in brevi testi da 140 caratteri. Un segno eloquente della nuova epoca digitale.

L’esordio di Chavez su Twitter va letto in chiave di politica interna, come la volontà di presidiare un nuovo campo di battaglia nel quale i suoi oppositori si erano già attivati con l’organizzazione di proteste e di campagne online in un Paese in cui i social media, e specialmente Twitter, avevano registrato una straordinaria impennata. «Nelle mani sbagliate, mandare tweets può diventare una forma di terrorismo» aveva ammonito il presidente. Da possibile forma di terrorismo, Twitter si è tramutato in un vero e proprio strumento di gestione politica per Chavez. Nel giugno del 2011, reduce da una delicata operazione chirurgica e impossibilitato a comparire in pubblico, Chavez si è servito del sito di micro-blogging per mantenere il contatto con gli elettori e per dare dimostrazione di solidità politica anche in un momento di debolezza fisica.

Originato soprattutto da esigenze di politica interna, l’uso di Twitter è ben presto diventato anche uno strumento per far sentire la voce di Caracas sulla scena internazionale. Grazie anche ad un ingente spiegamento di forze: l’agenzia di stampa Associated Press ha riportato che sono oltre duecento le persone che lavorano dietro all’account @chavezcandanga. Un numero spropositato e presumibilmente gonfiato che dimostra comunque l’attenzione che il governo venezuelano ripone nelle potenzialità dei social media. Durante la crisi libica che ha portato alla caduta di Gheddafi, Chavez ha espresso il suo sostegno all’amico colonnello attraverso Twitter. Ha anche invitato Fidel Castro e il presidente boliviano Evo Morales ad aprire un account sul sito di micro-blogging e a unirsi a lui per creare una sorta di fronte rivoluzionario internazionale per combattere il capitalismo a colpi di tweets.

“Voglio che la gente entri nel mio mondo”. Un diplomatico digitale racconta perchè ha scelto Twitter..

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“Voglio comunicare. Voglio che la gente entri nel mio mondo. Voglio che vedano l’attività quotidiana dell’ambasciatore israeliano negli Stati Uniti, il tipo di sfide con le quali è chiamato a confrontarsi”.

Contiene interessanti spunti sulla diplomazia digitale l’intervista all’ambasciatore israeliano a Washington Michael Oren, che in alcuni passaggi smentisce l’immagine stereotipata del diplomatico chiuso nel suo mondo, che preferisce lavorare dietro le quinte, senza le interferenze dell’esposizione mediatica.

 

 

Approdato da poco su Twitter, Oren ne tesse le lodi come strumento fondamentale non solo per comunicare, ma anche per sviluppare relazioni e per analizzare il contesto in cui si opera. “Oggi ci sono ben poche alternative che abbiano la portata e l’efficacia di Twitter nel raggiungere un pubblico vasto e composto in prevalenza da giovani. Inoltre mi permette di mantenere le relazioni con i giornalisti e gli altri diplomatici. Non si tratta solo di diffondere messaggi, ma anche di ascoltare. Twitter è uno strumento per sapere cosa succede e per avere dei riscontri e questo è molto importante”.

Storico di fama e autore di diversi libri, l’ambasciatore israeliano confida di essere lui stesso a scrivere i tweet. Confermando come le nuove tecnologie possano coniugarsi bene anche con background professionali e personali molto distanti da internet. “Ho dovuto imparare e passare da scrivere libri di 800 pagine a tweet di 140 caratteri.”